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Follow along with the transcript below for episode: Making the Most of the Rest of Your Days With Jodi Wellman [INTRODUCTION] [0:00:02] PF: Thank you for joining us for Episode 463 of Live Happy Now. What if thinking about death could give more meaning to your life? Well, today's guest says, it can, and she has the research to back it up. I'm your host, Paula Felps. Today, I'm talking with Jodi Wellman, founder of Four Thousand Mondays, a company designed to help people make the most of their time on this planet. Her TED Talk, How Death Can Bring You Back to Life has more than 1.3 million views. And her new book, You Only Die Once: How to Make It to The End with No Regrets is being released in just a few weeks. I sat down with Jodi to find out what started this mission and more importantly, how we all can live better by counting the Mondays that we have left. Let's have a listen. [EPISODE] [0:00:49] PF: Jodi, thank you so much for coming on Live Happy Now. [0:00:53] JW: Oh, I'm just downright giddy to be here with you, Paula. [0:00:55] PF: As I told you, I have been so looking forward to this conversation. We've been emailing for a while. I kind of had to wait until we are closer to your book coming out, and it's going to be coming out soon. But even without your book being on the shelves, yet, you've been creating some incredible content that reminds us to live our life and be alive. I wanted to find out your backstory. How did that become your mission? [0:01:19] JW: Well, thank you for the compliment, and thank you for asking. I have been – I would say, appropriately interested in our mortality for a very long time, so since I was probably my early twenties. Just to cut to the chase, I really do believe that the way that we can wake up to living is through the – sometimes stark, and sometimes, a bit of a splash cold water in your face reminder that, "Right, right, right. We're totally going to die." How do we use that not to feel morbid? I found in my twenties; I was always just fascinated by it. Then, my mom died. She went and had the nerve to die, that lovely lady in her late fifties. It wasn't so much for me that she died, which was obviously a crappy thing. But it was my perception at the time that she died with a bunch of regrets. It broke my heart to see as I cleaned up her place, like the vestiges of all these dreams that were just sort of like – well, I don't know. I think I call it somewhere in the book, like the land of dormant intentions. Like all these ideas that she was talented, and creative, and fabulous and just didn't execute. It really woke me up to this idea that we have an end date, we don't know when it is. Here we are taking our time for granted. I guess that was a huge wake up for me, which was not just so much that, "Oh, you could die unexpectedly early." But it's like, oh, you could die in a way where maybe we didn't do this life justice, because we all have hopes, and plans, and dreams, and goals, and things. What a shame if we don't get to do them? [0:02:54] PF: That's so insightful that that occurred at such a young age, that you're interested in this, and your fascination, because we are immortal into our thirties. It doesn't cross our mind that anything, even when we lose friends unexpectedly, it's like well, that's tragic, and it's not supposed to happen, but it's not going to happen to me. [0:03:14] JW: Right. Thanks for touching on that, because we do a really good job of sort of just denying the inevitable. If it happens to other people, or they're older, or it is just a very rare tragedy and occurrence that will not be my fate. Then, you're right, as we age, we start to see that, "Wait a minute, maybe this ruse I've been telling myself is, maybe it's actually closer than I think." So let's use that instead of triggering an existential crisis. Let's make it like existential catharsis. Oh, we just coined something new here today. Let's use this, right? [0:03:46] PF: Yes, because you could almost call this the joy of death, the way that you approach it. I mean, you give us so much inspiration to like, "Okay, I have an end date, and here's what I've got to do before." It's not like a bucket list, it's different than a bucket list. Can you explain that? [0:04:01] JW: Oh, sure. I think many of us, I have strong feelings about the bucket list. It can be lovely just as an aside to touch on that for a sec. If we do identify things that we yearn in long to do that might light us up, but I do think that there's danger because it creates this sort of false sense of satisfaction. There's research around this, right? The idea that sometimes we identify a goal, we put it on a piece of paper, or a spreadsheet, and we put it away, and then we go and live our whole ho-hum Monday to Friday lives. Because it's this notion that we'll do it later. And danger signs, like let's have flashing lights happen, because this deferral of life. I'm not even just worried that we won't get there, because odds are maybe slim, but many of us were waiting to live when we retire. Well, being exactly in our prime at that stage of life, to be traipsing around the world. But, I just think, what about our lives now, don't they deserve something? It is more than just ticking things off a list. I think I have this framework about living wider with vitality and deeper with meaning. I love just using that as a way to stop and assess how wide and deep is my life while I'm here. [0:05:11] PF: Can you talk about Four Thousand Mondays? First of all, when it started, and then explain to us what it is because I really, really love this. And your TED Talk, we're going to give listeners a link to your TED Talk, because that is a such an excellent 15-minute explanation of it. [0:05:26] JW: Thank you so much for that. Well, Four Thousand Mondays, I named my company that because that is approximately the math of what we get if we're lucky to get that many weeks. I've chose Mondays on purpose, because they're just the most annoying and I don't want to annoy people, but I want to – if it was like 4,000 Saturdays, we’d be like, "Woohoo. Life's great, don't need to think about it." But Monday's do rankle, and I want to rankle in the right way to say, "Are you enjoying getting up on a Monday morning, or are you dreading it, or maybe somewhere in between, depending on the day and week?" So, roughly with that timeline, that's what we have. Started Four Thousand Mondays after I studied positive psychology of all things at the University of Pennsylvania. That was in 2020. A very interesting year in our globe. [0:06:13] PF: That's a great year to be doing positive psychology. [0:06:17] JW: Yes, it was roll time, didn't know it when I started. I'll just share, having been interested in this mortality topic for years, but skirting the edges of it, because I just told myself a story, that while I worked with corporations, either as an executive coach or leadership consultant. Prior to that, working corporately for 17 years. I was like, "I can't talk about the Grim Reaper and have anybody take me seriously." Then, I think I found a way; studying it. Anything that you can say that there's empirical evidence behind, all of a sudden, you can stand on a stage. At least, I could with more confidence. That for me was this, and in addition to the plague happening to our university. It was like, I think I have a chance to restart. I cannot not do this, like I was grabbed. And I don't know, I'm very visual, but I'm imagining myself literally being gripped on the arm by the Grim Reaper. I couldn't let it go. It was, I have to do this, I have to scream from the mountaintops. It's like, "Live, guys, because time is ticking." [0:07:13] PF: I love that. I mean, that's so much purpose, so much clarity of, "This is my mission, and I have to spread this message." I mean, I very rarely seeing people who are that clear, and that determined, like, this is it, and I've got to get it out, and I will find a way to do that. [0:07:30] JW: Maybe it will be a show that for some people that I work with a lot of people who are trying to find the thing that they are super passionate about. It's an important part of living a life well lived, is feeling like you did the thing that sparked you. I feel fortunate that – I think what I did was I listened finally, and lit the spark. Like I could tell that it was sizzling in the background. I feel fortunate that in my mid-40s back then, I came to this like, "Oh, no, I'm doing the thing. I'm no longer putting that thing aside. I will find a way to talk to corporations about legacy and mortality." On one hand, if you're waiting for that thing to bite you, it could still come. Also, just a little shout out to go and sus around, and find that little ember of a flame of passion, and see what's there, give it a go. [0:08:16] PF: One thing you advise us to do is to count our remaining Mondays. I did that, and then I decided like, I needed more Monday, so I decided to live longer. I expanded it. Why is it a good idea to count our Mondays? They might do like I do, where it's like, "You've got to be kidding me?" [0:08:38] JW: Right. Right. Yes. It is definitely potentially morbid, and eye-opening, and good, I say. This granularity that I am hoping we all get like I just like breaking things down to the ridiculous for the purpose of the wakeup call, right? The idea – and I have a calculator on my website if math is not a good way to spend your remaining Mondays. It's on the resources page. It's a way to say, like I know I have 1,841 Monday's left. When you do the countdown, it usually does create that little reaction, and then the science behind it is what's called temporal scarcity. That's that phenomenon that happens when we tune into something that is limited time only. Our perception about it all of a sudden is very different than when we just thought we could live forever, now that we consciously think that. But when we know something is like a pumpkin spice latte, only going to be around for a certain amount of time, or a rare gem. It's so much more valuable. That is exactly the deal with counting our Mondays. I think we get halfway there when we just talk about the idea that we are finite, "Ugh, sucks to be us. What do you want to do?" Then, go answer your next email. But when you do the math, I don't call it morbid math. I guess, I call it motivating math. That is the thing that makes you say – maybe it takes a bit your breath away. I'd like I did it recently about my working Monday's left. I don't really know if I'll ever really retire. But whatever, like at the age that I feel like I'm allowed to say no to stuff, and it took my breath away. It caused me to cease, and say, "Oh, wait a minute, that's not enough time to do the things I want to do." All right, let's just all take a moment of silence to acknowledge that, "Crap, there will never be enough time to live the lives we are to live." Okay. So now, it's just like a recalibration exercise of like, what matters, what do you want to stuff in there? My exercise was like a career exercise of, "Oh, I do not want to be doing these things anymore." So, I redesigned my business. For example, doing weight less one-on-one coaching. It's like, I want to be doing all my things over here for now. We reserve the right to change. This is that editing that we get to do. It's the reprioritizing that we get to do of, how do I fit in what matters? Presuming you've done a little bit of internal work to figure out what really does matter, now, we can do that in an afternoon at Starbucks. [0:10:59] PF: Yes. Yes. What your message does is give us hope that it doesn't matter how many Mondays we have left. I do have friends. They're either thinking about retiring, or they have retired recently. They're kind of throwing up their hands like, "Well, I didn't do that. I wish I had. Da da da." I'm like, "You still have time, especially if you're not working. You can go do it." That is what your message delivers so clearly, just because you didn't do it. Okay. So you didn't join that rock band in high school, and now you're 70. Pick up a guitar, figure it out, do it now. That is the kind of hope that you give us. [0:11:36] JW: Okay. We're right on the same wavelength, and you're just making the burst here at the seams. Because I have this notion, and it might be my next book that I would call, Not Dead Yet. It is this idea that, wow, while we still have – depending how spiritual you are, but the gift of being alive is preciousness. We're only limited by our imagination and our confidence to be super honest. I think it's fear. We all know, the dreaded F word that just holds us back. You're right, it is not too late, and this is what I call pregrets. I know it's a silly phrase, but it's this idea about –   [0:12:07] PF: I love that.   [0:12:08] JW: Okay. When you do that age-old deathbed regrets exercise, like, "Tonight was my night, what would I be thinking? I wished I did that? I didn't do that. Darn it." Make that list. The good news is that, "Well, hallelujah, you're not dying tonight." Knock on [inaudible 0:12:24], here. Yes, it's your chance. This is why it's a pregret. It is a regret in the making that if you continue down your life course, yes, you will regret not learning Italian and not getting into that band. And not maybe starting that side hustle or whatever. But good news, you're not dead yet, so you could do it. Technically now, even a small version of it. [0:12:48] PF: You know what? Last year, I covered the Rock and Roll Fantasy Camp in Nashville. That's where people who have always wanted to be musicians get to come, and they jam with big name musicians. It was the women's version of the camp. I met a woman named Carolyn Price who was 65 years old. When she retired two years ago, she was like, "Well, I've always wanted to play the drums." She went to the School of Rock. Now, if you know School of Rock, these are kids. They're like eight, 12-year-olds. Here she is in her sixties getting out there and learning how to play the drums. I saw this woman get up on stage, and jam with people 20, 30 years younger than her having the ab– she was living her dream. She told me, if that is the only time I ever got on stage like that, worth it. [0:13:37] JW: Oh my goodness, this is fabulous. You reminded me, my sister in Toronto has a friend nearby who was in her early eighties. She said, "I don't know how much time I have left. I got the convertible, and we're driving to Niagara on the Lake, and we've got scarves in our hair like they did in the old movies. And we're driving, and our scars will be blowing in the wind, and we're in a convertible that I just bought, and I just did this." We all know examples. I'm thinking of a fabulous friend who went and got her master's in her sixties, and her early seventies got her PhD. We are not limited. I mean, clearly, sometimes we're resource limited. But usually, we're just holding ourselves back. We get to live wider. Your example there of the school rock gal, that's living wider with vitality at saying, "I want to do these things. I want to feel proud that I showed up and lived it." It's not for optics, it's not just to make other people feel like, "Oh, look at your social media life. It's so glitzy." It's like, I prioritized and I made sure that this list of stuff that I thought would be pretty cool to do, and a life well lived. I made the time for it, and I didn't defer it. I didn't defer it to tomorrow that maybe wouldn't come, or I didn't defer to tomorrow when I maybe wasn't able bodied, and I couldn't actually go on the cruise, and go on the – I know people that have planned, they said I'm going to travel later when I retire, when I retire later, later, and then they did it, Then, their fibromyalgia is so bad, that they basically stayed on the cruise the whole time, and couldn't go on any of the excursions. [0:15:06] PF: Yes. It's so sad because I've seen that as well. We had done some adventure travel, probably 10, 15 years ago, and saw a couple that they had saved up, and they had lived for this adventure, and he couldn't get out of the dinghy to do the climb. Just as sad. It's like, you do, you want to act on your dreams now. One thing that you do to help us get there is you have a quiz to identify how alive we are. I want to find out like, how did you come up with this? And also, what have you discovered through this? [0:15:36] JW: Oh, I've discovered things I did not expect. It's a pretty simple quiz that gets you, it's right on the website. If you go to the website, and annoying pop up will occur, and that's the quiz that will take you there. Pop ups can be good. That it really tracks to the framework that I was telling you about earlier around this idea about living wider with vitality, and deeper with meaning. If you put those two quadrants – not quadrants, those axes together, then you get quadrants. My goal is to help us see where are we today. Are we in the dead zone? Which is like negative on meaning, negative on vitality, faint pulse. Are we vitally empty, which is where we've got lots of fun happening. We are out there, and we are going to the street festivals. But we come home, and we feel like maybe we don't have a purpose, about 10%, 15% of people follow that zone, and 10% fall in that dead zone I told you about. The meatiest zone where most people fall in it, and it oscillates between like 39%, 40%, 41% of people call themselves while they identify as through the survey meaningfully bored. That means, they have enough meaning in their life to be plus on meaning. Maybe they have a job that contribute something, or they're a parent, or looking after aging parents, or something that feels meaningful. But man, do they need a little more fun in their lives? Where's the excitement, and the novelty, and like, I haven't tried Thai food in a while. Like living a little. Maybe the sort of the all work, no play feeling. That's the majority. Like 9% of people are in astonishingly alive, which is truly positive on meaning and truly positive on vitality. That's, of course, where we're aiming to be. If in case, you're a quick mathematician, and you're wondering where the math, there's a big chunk in the middle called the mid zone. That's where a lot of people just kind of it's like a catch all where it's a little bit of everything. [0:17:31] PF: Yes. How do people become astonishingly alive? Because that phrase, it's like, I want to be that. [0:17:39] JW: I know, I know. My first step is to do what I call diagnose the dead zones. Okay. I would be a pretty horrific positive psychology practitioner if I didn't do a quick shout out to identify where the things are feeling lively in your life, and just do more of them. Amplify your positives and strengths. Do more of it, which actually is a great shortcut. It's like, if hanging around with Mitzi makes you feel just like you're laughing, and you pee your pants, and it's so good, hang around with Mitzi more. Okay, do that. But we also have to diagnose where things have flat lined, and I think sometimes we need to clue in and go, "Oh, the thing that's making me feel just kind of, "Ugh" is that I haven't really perked up my social life lately." Or, it could be that, "Wow, my recreation has just fallen off the map, and I haven't really done much lately. I used to go to concerts, or I used to take online courses and learn new things." Maybe if growth matters to you, identify where things need some CPR, so to speak. I've got all the metaphors with the jumper cables on it, and then activate by finding one thing you can do in order to help get a little bit of life back in that action. Many of us think it's an all or nothing thing, or it needs to be a big grand gesture. Like, "I need to go on a big trip I can't afford" or "I need to pick up and move across the country" or "Quit my job and go back to school" and do those things if that really gets you going. But for most of us, we just need like the subtle little sustainable things, which include having a list of things that, again, might be on your deathbed regret list. What's something you really yearn to do, that you would feel that paying of regret for if you're cashing in your chips. What would be a thing? Well, you know, I've always wanted back to speaking Italian. The good news is, we have the Internet now, and we could just look it up, and we could find a way to start to learn Italian tonight. So, just one small step forward. It's sort of committing to a small step is a really big deal. Then, back to the idea about, don't forget to count the Mondays. Don't forget. The memento mori is the concept we're talking about here. [0:19:39] PF: Can you explain that really well. Can you tell us what that means? [0:19:43] JW: For sure. Yes. It's an old Latin phrase that dates back centuries. It means, "Remember, we must die." It is just this whole entire carpe diem philosophy, which is, wow, it's only by remembering through that temporal scarcity that my time is limited. That it will actually egged me on to do those things that normally I would just procrastinate forever, and go to my grave with a whole lot of coulda, shoulda, wouldas. [0:20:09] PF: I think the timing on this, I think it's incredible that you started your map in 2020. You have this whole mission, because I've seen so many people who haven't regained their vibrancy since the shutdown. I see people who are still in their own personal lockdown. I think what you're doing here is reminding us, like, get out there, and do these things again. So, everybody needs to hear this message, because we are still locked up in a lot of ways. [0:20:37] JW: Thanks for saying that. I agree with that fully. Your discussion about get out there, I think about this, like the workshops I give, there are people that rightfully will say, "Hey, what if though, I'm more of an introvert, and getting up, and out there is actually to me my version of like a horror show." I would say, "Well, don't ruin your life. I'm not – there's not a full prescription." You must be out five nights a week? No, because I also am a homebody, and my inclination is like cozy at home with a great movie and a great meal. I also know, it's like finding your right balance for now. But I think we have that sense, if we're being honest with ourselves. Even if you've been feeling like, "No, I like the quiet life, or I just want to read, and I just want the –" great, do that. What else though, look back in history, has made you feel alive? And usually, it does mean saying yes a little bit more to some of those invitations in life. I have to force myself. I in my own case study, because my inclination like I said, "Hello, Netflix." I need to be the one to remind myself when I get an invitation to go out to a happy hour. My first thought is, "Oh, I just want to wash my face, and get in my jammies." Well, you know what? When you come home from the thing from the happy hour, how often have you regretted doing it? Not often. Usually, just makes you feel a little more invigorated and alive. I just know my dose, is I can't have more than one night a week, like one thing a week, but that's my prescription. If I go a month, where I'd have been kind of cocooning, well then, I know. "Oh, honey, you're going to need – remember, don't forget to widen your life with some vitality." What might that look like? [0:22:15] PF: I love that. I love that. You have a new book coming out. It's ready for preorder. It's coming out in May. But we're going to tell listeners how they can preorder it, we'll give them a link to that. Can you talk a little bit about what they can expect from this book? [0:22:28] JW: Oh, thanks for asking. It's called, You Only Die Once: How to Make It to The End with No Regrets. You know what? It's like everything we've been talking about here. It's 10 chapters, or we start with a premortem. It's meant to be experiential, because as a coach, it's like, I'm not just going to be telling you stuff. I want you to do, and think, and then, literally do more. But it's this premortem to analyze, like, "Where am I today? Where do I want to be? What scares me? What would like an astonishingly live life look like?" Then, we get into. Okay, let's just talk for a quick hot sec, that we are going to die, and why all this works, and how like talk a little bit about death. We go on a date with death. Then, we talk about the idea about tapping into your regrets, and how to shake things up, and bust some of your habits that might be just kind of turning you into that highly functioning zombie. Then, talking about how to widen your life with vitality, how to deepen your life with meaning. Then, I'm really literal about like a paint by numbers approach to you designing what would make you feel. Like as Hunter S. Thompson said, like skidding in broadside in a cloud of smoke, thoroughly used up, totally worn out into our graves. I want us to skid in broadside, and so, this book is helping you to figure out what's your version of skidding in broadside. Then, of course, there was a post mortem, which is analyzing, okay, wrapping it all up. What one thing do you want to do next, because it needs to be manageable. So yes, that is the experience. That's the wild ride of you only die once. [0:23:51] PF: So excited for this book to come out. So excited to see what this does and to really share your message with our listeners. If they're listening right now, they can't get their hands on it until May, what do they do right now? Where do they start? How do they get off autopilot today, and really start living with purpose?   [0:24:06] JW: Love it. Love it. Love it. [0:24:09] JW: My thought is let's just go to the good old fashioned, count your Mondays. So go to the resources page at fourthousandmondays.com. Do that. Get yourself centered, see how it feels. You may look at it. I did a workshop earlier this week, and someone was like, "Well, that looks like a lot of Mondays." I said, "Well, high five to you. Still, what do you want to do within those Mondays?" Mind you. she wasn't even at the halfway mark yet. [0:24:31] PF: Then, it seems like a lot. [0:24:32] JW: I remember those years. Yes. I would say, yes. First thing is. count the Mondays, and then. even something simple is just start jotting down notes about the stuff that you longed to do. It could be the most miniature version of a bucket list. Silly little things like – I remember when I turned 33, which was a very big year for me at that time. Three is my favorite number, so that I knew was going to be a big year. I'm going to cook my own artichoke. It just felt like that was something I wanted to do. Then, of course, there were things that were bigger scale that might sound more impressive for whatever, but who cares. Little big, minute, magnificent. Just start listing some things that you might love to fit into this one wild and precious life. Then, when the book comes out, you can make more sense of it. Absolutely. [0:25:19] PF: I love it. I love it. Jodi, we have so much to learn from you, and you make it so fun to learn, which doesn't always happen. I appreciate you sitting down, taking his time with us, and talking to us about living like we were dying. [0:25:33] JW: Well put. In a world where like time is scarce, spending this time with you has been time well spent. So, thank you. [END OF INTERVIEW] [0:25:43] PF: That was Jodi Wellman. Talking about how recognizing our mortality can help us make the most of the time that we have left. If you'd like to learn more about Jodi, take her free astonishingly alive assessment. Follow her on social media or by copy of You Only Die Once: How to Make It to The End with No Regrets. Just visit us at livehappy.com, and click on the podcast tab. While you're there, be sure to sign up for our weekly Live Happy newsletter. Every Tuesday, we'll drop a little bit of joy in your inbox with the latest stories, podcast info, and even a happy song of the week. That is all we have time for today. We'll meet you back here again next week for an all-new episode. Until then, this is Paula Felps, reminding you to make every day a happy one.   [END]

Follow along with the transcript below for episode: Meet Happy Activist Will Thomas and Celebrate the International Day of Happiness [INTRODUCTION]   [00:00:02] PF: Thank you for joining us for episode 460 of Live Happy Now. On March 20th, we celebrate the International Day of Happiness, and that makes this the perfect time to talk to a happy activist. I'm your host, Paula Felps. Today, I'm talking with Will Thomas, who founded Good News Magazine in the midst of the pandemic to give people a break from the steady stream of negative news. What was supposed to be a one-time publication has turned into a growing media brand, and he's here to tell us how that happened. Let's have a listen. [INTERVIEW] [00:00:36] PF: Will, thank you so much for joining me for Live Happy Now. [00:00:39] WT: Thank you. I'm excited to be able to talk to you about what we're doing. [00:00:42] PF: This is a big week for us at Live Happy because it's the week of International Day of Happiness that actually happens the day after this episode airs. We've been celebrating happiness all month with a campaign we called HappyActs, where we encourage people to go out and do things for other people and build happiness in their communities. From the moment I first heard your story, I knew that I had to get you on the air as a happy activist because you embody this. You saw a need. People complain about we need good news, and you actually went out and did something about it. Tell us your story. [00:01:17] WT: We were in the direct mail shop republication business until two years ago, 2022. It was a great business. We served small businesses in Southern Milling, Tennessee. It’s a family business. Then we loved helping all those companies and had customers for 40 years. It was rewarding. Then COVID happened for a lot of businesses. Our business was under pressure in some elements on the print side. COVID, I think, made those wounds and those risks, highlighted them more. While we were still performing in most of our markets, we knew it wasn't a business we're going to be doing for another 20 years. During COVID in 2021, we had sold ads for the Lincoln County Fair magazine here in Tennessee. The fair got canceled because of COVID, and so we were like, “What are we going to do?” I mean, I guess, selfishly, we didn't want to lose the revenue. It was like – because that was a tough time for revenue, and our team came up with the idea. Well, what if we did something positive? In general, media is pretty negative, [inaudible 00:02:23] news or the 24-hour news cycle. Then during COVID, it was even worse. Everybody seemed worried about things. It just felt all this negative pressure. So we came up with the idea in Lincoln County to feature 20 people in a magazine to tell their stories, how they're positively impacting the community. We did that, published that magazine that fall, and had great feedback from people about the quality of the content and the purpose of it. Six months later, we converted one of our direct mail shoppers to a monthly, and we call it Good News, Good News Magazine. Of course, we know Good News is a generic type term, and it's not – you can't trademark that name for a magazine or anything like that. But we went with that name because we felt like that 100% embodied what we wanted to do. From a reader perspective, I mean, the stories that our team has told and the feedback we've had has been great and definitely the fuel to keep us going. [00:03:21] PF: Because of that response, you ended up not just doing it in that single market. You have now expanded into other markets. I'm an old print person. I'm not that old, but I'm a print person. That's what my background was. We know that starting a print magazine right now, a lot of people would say, “What are you thinking?” But this is working for you. So can you talk about how it is now? It’s spilling over. You're doing other markets that you're entering into. [00:03:45] WT: Right. Yes. Early on when we first launched, so we have eight markets now. Five markets we had direct mail shoppers in, so we had some relationships to help in those markets. Then our three newest markets are Bowling Green, Kentucky; Lebanon, Tennessee, and then Lynch, Virginia. I'm excited about all three of those markets. They’re great communities. I'm proud of the content we put out, both editorial and photography. Then the layout is great. [00:04:10] PF: How do you go about finding the stories because it blows me away? Your magazines are how many pages? It's not like a little 32-page magazine, right? [00:04:18] WT: No, no, no. I think the minimum page count we're running right now would be 64. Around 60, 64 pages is the minimum. The stories, from day one, we've wanted them reader-generated. It's reader-generated, community-generated stories. We have publishing partners in all our markets who are the face of the magazine. It's really – they're in the community. It's their magazine for their community, and they look for stories. When they're talking to people in the community, they're always asking. We have this theme coming up. Do you know anybody that's really made a difference in the community we should tell a story on? Then each month, each magazine has six stories. Each year, we're telling 72 stories about people that have made a difference. It doesn't mean we can't tell a story about the flower shop across the street, but we wouldn't tell it about the business entity. We would tell it about the lady that works in the flower shop and the impact she's had on whatever her passion is to give back. It’s been real cool. We've created a pretty loyal readership audience of people that get the magazine because it is unique. Especially in the communities we're in, Bowling Green has a TV station. So they have a little bit bigger media presence in that market. But still, there's nobody in the market addressing the void that we're filling. Or there's very few people in any market doing it. I definitely don't think they're doing it at the quality we are because even – and you've seen the final piece. It's a magazine you put on your coffee table or nightstand, and you let it sit there. It's not something you're going to recycle as soon as you get done reading it. [00:05:50] PF: It's so interesting because you learn things about people in your community you didn't know they were doing. You learn things that are going on that – because in addition to the six profiles on people, you have other stories. Can you talk about your other sections that you have in there? You give other value to the readers as well. [00:06:10] WT: We have a theme each month. They change a little bit year after year, but it's one pretty straightforward to be like an education theme. We focus on educators or first responders. We have veterans. I think one of the ones that's been the most popular is in February, we have one about love. It’s about focus on couples and their life together. That's been cool. To your point, we're telling stories of people that they're the fabric of what makes the community great, but no one's ever told their stories. That's what's cool. I mean, it's a very micro thing, right? We're not – it's not macro and it's definitely hyper local type of content. But for the community, there is no better content because those people are the ones that have made the community great. [00:06:57] PF: Right. With newspapers these days, with them being so large, and they have a section that covers a certain area, a certain community. The way that community is going to get covered is usually not because something good happened. That's not where it comes out. So I would think it kind of changes how people see their community. If they can sit down every month and they're reading all these positive stories of great things people are doing, it takes away that sense of like, “Oh, my God. The world's going to hell in a handbasket.” [00:07:27] WT: Right, I agree. I think the whole newspaper mentality was if it bleeds, it relieves. It’s kind of – that might be back in the seventies and eighties. But that was kind of the mantra. That’s the opposite of what our mantra is. That kind of goes back to what you're saying about you hear these stories you never heard of before. It makes you feel good about the place because you didn't know Sally down the road was making that difference. Or I volunteered that long at the soup kitchen. And same for me, I grew up in the market I'm in today. God, I mean, most of the stories we tell, if I even kind of knew the person, I sure didn't know the story that we've told. [00:08:03] PF: How has it changed you as the publisher to be working in such a positive space? I know, for me, working with Live Happy, it has changed the lens through which I see the world. Now, you're getting to find. You are constantly discovering the good in people. What's that been like for you? [00:08:23] WT: I've always probably leaned toward being an optimist glass-half-full-type person. Before Good News, I guess it was more selfish. It was about our company and about my success and our company's success. What's cool about the Good News is, and you could call this selfish, but it's cool because now our success hinges on telling and making the community, telling positive stories and making the community better. It’s kind of cool that that's what we're putting our effort toward versus trying to make money. We love capitalism and business and trying to figure out how to make money, but the approach that we're able to do it now definitely makes it a little bit more peaceful, if you will, with the type of work we're doing. I mean, because it's gratitude. You're constantly looking at things that make you thankful, which is cool. [00:09:10] PF: It's more of a movement that you've created versus a machine that you're trying to feed. I think that really helps. I think people feel that, too. They receive that. When you look at your magazine, yes, we know it's a business venture but heartfelt. That's the only way I can describe the stories that are in it. They're very heartfelt. So kudos to your editorial team as well. They are very engaged in their storytelling. It feels like each one was written by somebody's son or daughter because it's like that's how much they care. That’s how much praise they have for that person that they're talking to. [00:09:42] WT: Right. One of our head photographers told a story at a company huddle a couple of months ago about one of the things we do in our company huddles is one teammate each month will tell what a typical day is like, just trying to help everybody in the company understand what that person does. She was just talking about the impact, and she didn't realize this when she first joined the team, the impact of the photography that she'd be doing and hearing these people's stories, how impactful it is on her and kind of emotional. Our writers are the same way. We've had a couple that have been with us from day one with the product, and they love what they do, which is great to lead that type of team that's so passionate. It makes my job a lot easier. I don't have to get them passionate. They're just passionate about the product. Yes. They've done a great job. You're right about the content side. I wish I could take more credit for that side, but I really have to give that all to the content team because they've really driven that. [00:10:33] PF: I remember years ago, a mentor told me a good story will always find its audience. That really seems to be what's happening with good news because I think it is. It's going to find its audience, and there is such a need. There's such a desire for positive news, to hear the good in the world. You're doing such a great job of just putting that right in their mailbox. [00:10:54] WT: Our magazines, all stories that are in there are about a person. I said that a little bit earlier, but it's not about a person that put on a gala and about all the people that attended that event. The stories about how people have made a difference and impact on some segment of their community, which is really completely different than anything even that newspapers used to have. The misnomer would be that we're telling good news, and maybe the city's putting in a new gym set for the community. Well, that story would not make it in good news. The story that would make it in good news would be the lady that has been trying to raise money for 20 years because when she grew up, this playground had an impact on her life. Now, she's trying to give back. That maybe would be a story we could tell. I do think we have a – or there is a niche there and definitely an itch we’re scratching in all communities that we're serving. [00:11:48] PF: I would say so. We are going to tell people how they can find you, how they can learn more about you. In the meantime, what do you really want people to take away from this? What do you want people to know about Good News? [00:11:59] WT: I think more for themselves is to find the good in their own communities. I think it's so easy to be negative and pessimistic. But when you live in this country, I think first that it gives you some appreciation when you see what goes on in other parts of the world. Then when you look locally, there's a lot of good and positive things. Just try to focus on the positive a little bit more versus the negative. [00:12:22] PF: That was Will Thomas talking about Good News Magazine. Now, we're bringing in Live Happy's own Laura Coppedge and Casey Johnson to talk about how you can celebrate the International Day of Happiness. Laura and Casey, thank you for joining me today. [00:12:37] LC: Thank you for having us, Paula. [00:12:39] CJ: Yes, thank you. [00:12:40] PF: Well, it's always a treat to get in the same room with you, even if we're not actually in the same room, but we're on the same screen. It's always fun to get together and talk about what we're doing. What we're doing right now is, of course, the International Day of Happiness tomorrow. I wanted to talk to you. Both of you are pros at this, your experience at celebrating. So I wanted to find out how each of you like to celebrate International Day of Happiness. Casey, we'll go alphabetically. We'll start with you. [00:13:08] CJ: All right, yes. Gosh, I can't believe we've been celebrating this for 10 years. That's amazing. I love it. Yes, I mean, the way that I celebrate, I mean, obviously, I have a happiness wall. I keep it simple over at my house. I just print the one that we have on our website. My partner and I will just fill it out. I also like to do just simple actions. I don't think it has to be like extravagant to make a difference. I'll start my day off just sitting outside, getting in the right mindset. Then I'll try to do something nice for someone else, whether it's a friend, family member, or stranger. [00:13:43] PF: I love that. How about you, Laura? [00:13:45] LC: We actually ended up kind of making it a tradition at our house. Just to give listeners a little background, Paula and I actually met on the International Day of Happiness the first time we did that at Live Happy 10 years ago. [00:13:56] PF: Ten years ago. It's our anniversary, Laura. [00:13:59] LC: It’s our friendiversary. [00:14:01] CJ: Now, that's a happy act. [00:14:02] PF: There it is. [00:14:03] LC: Which was an awesome thing. That is probably one of the best things that has come out of the International Day of Happiness for me is some of the friendships I formed, so love that. But I think it was the second year that we were at Live Happy, and we did an interaction at work where we made the happiness rocks, where we painted on the rocks, and we went and distributed them, which has positive messages on them. I don't think I did it that year with the kids. The third year with the kids, we did that at home and put them out in our neighborhood. The kids are teenagers now, but we've been doing that every year. It’s just always been – I think it probably means something a little different to them now. It was more like hide and seek when they were little kids. Now, they get that they're doing it kind of for younger kids or people. It was a really big thing for us, and it was fun to do right after the pandemic hit. It's a wonderful thing that we've kind of kept going. [00:15:07] PF: When I was still in Nashville, there was an organization that would do that. They'd collect rocks, and they'd paint them positive messages. Then you would just be – I'd be walking my dog and just find these rocks in various places around the neighborhood. I thought that's really cool. Love that. It just makes you smile. [00:15:22] LC: I think with HappyActs, it's just a positive thing. Not just a positive thing with an intention. It’s nice. [00:15:30] CJ: [inaudible 00:15:30] moments of joy. [00:15:32] PF: Exactly. It doesn't take much. [00:15:33] CJ: Little moments. [00:15:34] PF: It doesn't take a lot. Then it really changes the trajectory of somebody's day, including your own. [00:15:41] LC: It might change the trajectory of multiple people's days. [00:15:43] PF: That’s true. [00:15:44] LC: That whole like how it's supposed to expand and grow [inaudible 00:15:47]. [00:15:49] CJ: The ripple effect. [00:15:51] PF: 100%. We are rippling out with some new things going on this year. Laura, you mentioned the happiness walls that we've done for several years and have always had a great time with those, getting people to write on these walls how they're going to share happiness. This year, I know Deb touched on it when we had her on the show a couple weeks ago. But explain to us the digital wall and how people can jump on there and be part of this and use it as part of the celebration for the International Day of Happiness. [00:16:20] LC: I mean, first off, I know that sometimes I find that I go and I see news and I just realize that I'm getting down. I mean, the first thing that you can do is just if you need a pick me up, go and look at it. It's livehappy.com/wall. It's pulling in HappyActs from social media posts, not only things that we've posted about but things that are – anybody in the public that is aware of our thing can just hashtag HappyActs from their social media accounts, and that'll pull into the wall. Also, there's a QR code directly on the digital screen, where you can just scan the QR code and post right to the wall. What we're saying is it doesn't have to be something you've done because some people have a hard time being like, “I've done this thing.” It’s something that maybe had been done for you that day or a week before or maybe something that you've thought about for years and years, some of those little things that just changed your outlook or changed your day. [00:17:21] PF: I love this digital wall. It's so refreshing. You can just – every time you look at it, it's something new, and there's new acts on there and new things to do. Then, of course, if people run out of ideas, they can download our calendar. Casey, that's where you come in. You do such a fantastic job with this. Every year, you create our 31 Days of HappyActs and come up with some really innovative things that we can do to make our world a happier place. Talk to us about the downloadable calendar. [00:17:49] CJ: Well, first of all, thank you for that. It's definitely a team effort. Yes, this 31 Ideas for HappyActs, you can download it at livehappy.com/happyacts, first of all. It's free, and it's a great way to get inspired and follow along. We have a new happy act each day in March. It's just such a fun and easy way to focus on those positive acts and just get people engaged in an activity that is part of a global movement. [00:18:16] PF: You also have some cool stuff going on in the store. [00:18:19] CJ: Yes. All month long, people can save 20% off with code HappyActs 20 at checkout. We have the encouraging sticky notes, some Live Happy classic T-shirts. We have our Live Happy Now tie-dye T-shirt, which is one of my faves. Lots of fun stuff on the store right now. [00:18:38] PF: That's excellent. For both of you, what do you hope that people will do this International Day of Happiness? How do you hope it'll land with them, and what can they do to make it meaningful to them and to those around them? [00:18:53] LC: International Day of Happiness is just a really kind of cool thing. Not only do we look at what's going on in the world. But what's going on in our own little lives and the things that we can do to make the people that are closest to us just a little bit more positive throughout the day? If it's a hug, if it's a kind word, if it's holding the door, if it's a wave and a smile, I mean, it can change the way you feel day-to-day. [00:19:21] PF: Right, right. You never know what that person is going through, what it's going to do for somebody else, and how much they need that. I want to share a story real quick. A friend of mine, we've had him on the show. That's how he became a friend. His name is Greg Kettner. He has an initiative called WorkHappy. He's very good about posting on Facebook and Instagram just thoughtful messages like, “You matter to me.” Things like that. He's very intentional about it. He had shared with me that he had posted that exact sentiment. He had posted you matter to me. Someone reached out to him and said that they had actually been in the process of creating a plan to end their life because they thought nobody cared. They opened up their social media feed, and the first thing they saw was Greg's post, you matter to me. To Greg, it was just something that he does every day. I mean, he means it, but he had no idea what effect that was going to have. I love that story because we don't know. You don't know how your goodness is going to affect somebody and how it can change their day, their plan, their whole outlook on life. [00:20:28] LC: I love that. You're going to make me tear up. [00:20:30] CJ: Me, too. Where are the tissues? [00:20:33] PF: Casey, what about you? What do you hope that people take away from this? I think people need to know that both Laura and Casey are so invested in making this day happen and making this month really come to fruition and put a lot of effort into it. Casey, you especially really roll up your sleeves on this at this time of the year. What do you hope people get out of that? [00:20:53] CJ: My takeaway is bringing it back to the theme this year, bringing the world together. We see so much negativity, and I just hope that these simple actions, I mean, they really are so easy. I just hope that they can make a bigger impact, whether that's internal, external. I really think it all starts with making a difference in your community and your backyard. It’s that ripple effect. I think it just expands from there, so I just really hope that HappyActs can help bring the world together. We need it now more than ever it feels like. [00:21:26] PF: We do. Very well said. Again, we want everyone to check out the website, livehappy.com, because we have all kinds of resources there that they can download. They can learn about HappyActs. They can listen to other podcasts. There are so many things that they can do. We just look forward to seeing them online. [END OF INTERVIEW] [00:21:47] PF: That was Laura Coppedge and Casey Johnson, talking about HappyActs and the International Day of Happiness. If you'd like to visit our digital wall or download your own HappyActs calendar, visit us at livehappy.com and click on HappyActs. If you want to learn more about Will Thomas and Good News Magazine, you can also find that at livehappy.com when you click on our podcast tab. That is all we have time for today. We'll meet you back here again next week for an all-new episode. Until then, this is Paula Felps, reminding you to make every day a happy one. [END]