The drama, the anxiety, the upsets…That’s right, it’s that time of year again when the masses turn their frenzied fervor for college hoops into all-out madness. Like moths to a flame, millions will flood into sports bars or sneak a peek at their phones to catch the scores every five minutes to see what’s happening in the NCAA Division I Men’s Basketball Tournament.
Bring on the Madness!
So what is it about March Madness that draws in so many people—even many non-sports fans? Sean Farnham, ESPN college basketball analyst and former co-captain of the 1999–2000 UCLA Bruins, says it is all about the unpredictability, the fact that once a team is in “the dance,” anything can happen. Win or go home.
“Inevitably, what we all love is the real-life drama of the underdog. The NCAA Tournament offers that every single year,” Sean says.
The bonding, the betting…
It’s pageantry unlike any other sporting event, save for the Super Bowl, and it is consumed by millions. According to SportsMediaWatch, the 2026 opening round of the tournament averaged nearly 10 million viewers, up 6% from 2025. Ryan M. Niemiec, Psy.D., psychologist and education director of the VIA Institute on Character, says one of the interesting aspects about March Madness is that not everyone has to like college basketball to get joy from the tournament. Approximately 60 to 100 million tournament brackets are filled out, adding more thrill and intrigue into the experience because anyone can participate and win. While your boss may not like the fact that more than a billion dollars in productivity is wasted by workers following the games, it is proof positive that Americans love March Madness.
The “Cinderella Stories”
“There are always surprises—aka Cinderella teams—that aren’t expected to win but who do well. And psychology teaches us that people love to root for the underdog,” Ryan says. Yes, it’s an opportunity to kick your hope meter into gear rooting for your favorite picks, but you may be surprised by the additional character strengths that become involved. “We can learn a lot about character and character strengths in the thrill of victory and the agony of defeat,” Ryan says. “We learn which players and coaches have strong and balanced levels of humility, self-regulation, social intelligence, perspective and kindness, to name a few.
“These sports—and especially the intrigue and emotionality around the NCAA Tournament—offer a great opportunity for players and coaches to use their best qualities, their character strengths. The fans then can fine tune their skill of spotting character strengths in action,” he adds. It’s also a chance to connect with friends, co-workers and family, find common ground and experience something together, and maybe even engage in a little ribbing just for fun.
We love March Madness for the raw, unpredictable drama
“More than any other sporting event, we see the raw emotion of the moment, and it is something that is very real,” Sean says. And he should know. From the jubilation he felt in 1997 as a UCLA Bruin making it to the Elite Eight his freshman year, to the pain he felt losing in the first round his junior year to Detroit Mercy, those experiences conjure emotions that he will never forget, especially in March. “To me the NCAA Tournament every year is like Star Wars: The Force Awakens. It’s not just a movie. It’s a moment. An event,” he says. “It is something that will always be remembered.”
Chris Libby is the section editor for Live Happy magazine.
